Molander & Associates Inc. helps sellers set meetings with decision makers more often by strengthening their communications skills. Our clients schedule hundreds of qualified meetings every month—constantly learning better ways to get in front of busy decision-makers.
We produce events, publish books and provide online education to help sales reps, distributors and business owners get more conversations started with customers. All thanks to insight on what is currently provoking discussion—based on accumulated experience of our students across industries.
The Spark Selling sales communications technique exploits a method to attract customers to the appointment—rather than asking for it.
Founder, Jeff Molander teaches his Spark Selling communications technique across digital & social media like email, InMail, LinkedIn, blogs, Twitter, Facebook, YouTube, phone and more. He helps sellers adopt a “brief, blunt and basic” method that sparks curiosity in buyers as a way to start conversations with buyers.
He’s an accomplished entrepreneur, having co-founded and built the sales team for the Google Affiliate Network and (what is today) the Performics division of Publicis Groupe in 1999. He also served as adjunct digital marketing faculty at Loyola University’s school of business. Jeff is author of Off the Hook Marketing: How to Make Social Media Sell for You, the first book to show how any business can make social media produce sales using an effective, repeatable system.