Jeff’s Briefings & Keynotes

Available Briefings

Keeping Marketing Accountable in a Recession
Web Affiliate University
Collaborative (”Social”) Media in the Enterprise

What’s a Briefing? Briefings provide Boards of Directors, CEOs, CMOs, CFOs, Owners or EVPs or VPs with rapid access to information needed to make vital, action-oriented decisions in the e-commerce and digital marketing arena. Our private strategy sessions deliver needed information in live action presentation and provide action-oriented “leave behind” material — recommendations suited to your particular business. Time length for briefings are typically 2-3 hours.

Available Keynotes & Lectures

The following content descriptions are available immediately for presentation by Jeff Molander and are partially customizable to meet the needs of target audiences and sponsoring companies.

The Radical Five: The Most Dangerous Marketing Ideas You Can’t Avoid
Save Money & Drive Results with Virtual Trade Shows/Conferences
Content Marketing: Driving Sales & Leads in a Recession
Customer Acquisition 2.0: Driving Profits with Digital Experiences
Web Affiliate Marketing: Driving Efficient Sales and Leads in a Soft Economy
Collaborative (”Social”) Media in the Enterprise
Best Practices in Web Lead Generation
Affiliate Marketing 2.0: Advanced Strategies to Drive Sales & Leads

Web marketing keynote speaker

Keeping Marketing Accountable in a Recession
Infinitely ‘trackable’, the Internet promises to lift the veil on what advertising works and what doesn’t. Yet marketers sometimes hesitate to re-train and/or resist accountability — often turning to digital gurus outside the enterprise to work mystical voodoo. It’s time to move beyond measuring “traffic” and “visitors” and talk business: lifetime value of customers, conversion, return on ad spend. This briefing can be presented from the marketer and finance vantage point: helping you create a productive relationship by fostering dialogue about accountability and moving stakeholders toward it. We’ll cover…

  • How to put down the fuzzy, yet comfortable, ”branding math” and adopt direct response, business-driven metrics (and people that passionately apply them)
  • How leading companies ARE measuring effectiveness of advertising, learning and optimizing ROI in real time
  • Which performance-based, online marketing strategies and tactics actually work, how, why and associated risk factors
  • How marketers can integrate advertising programs to go beyond effective and toward efficient
  • What’s fair to expect from Web marketing: How to keep employees/vendors accountable

>>> BOOK JEFF Now for This Talk                             >>> View Jeff’s CREDENTIALS

Affiliate University
What have you done for your Web affiliates/publishers lately? Affiliate marketing success stories are built on tight partnerships with affiliates and that means everything from educating them to subsidizing their search marketing efforts! Let us arm your affiliates with everything needed to build a sustainable business using traditional and emerging affiliate marketing techniques, technologies, best practices and support services.

We teach your Web affiliates how to:

  • Write business plans & raise needed capital
  • Create new value to you and customers
    (example: RevTrax tracks offline buying created by online marketing!)
  • Open new distribution channels: that compliment yours!
  • Build a base of active members
  • Buy and optimize media more effectively (landing pages, bid management tools)
  • Leverage new technologies and consumer empowerment / social trends (RSS, Feeds, Video, etc.)
  • Overcome Challenges: conflicts w/ advertisers over competition, media inflation, consumer privacy, convergence of affiliate networks, changing expectation of advertisers, etc.
  • Successfully negotiate with advertisers

>>> BOOK JEFF Now for This Talk                             >>> View Jeff’s CREDENTIALS

Collaborative Media in the Enterprise
Remember “Knowledge Management?” Well, it’s being transformed! Enterprise social software (or ESS) is rapidly gaining adoption by businesses interested in harnessing the power of group collaboration. New communications technologies are literally democratizing the creation of knowledge-based value itself. Where is your company in the process? Is there a looming opportunity… threat? Where should you invest, why and how? Learn how technology is allowing fundamental changes in human behavior that birth powerful new production models based on community, collaboration and self-organization. Jeff will show you how hierarchy and control are being challenged and transformed by today’s new leaders. Are some your competitors?

Key Take Away:

  • Plan and assess the opportunity for your company: How to decide if “social media” is for your company
  • Choose and measure Key Performance Indicators that measure your success & benchmark
  • Plan and execute everything from blogs to group collaboration — safely!
  • Use best practices to your advantage (we share case studies of superstar pioneers & remarkable return on investment)
  • Identify trends transforming all aspects of corporate communications, product development, customer service and more

>>> BOOK JEFF Now for This Talk                             >>> View Jeff’s CREDENTIALS

Keynotes

The Radical Five: The Most Dangerous Marketing Ideas You Can’t Avoid

Jeff Molander and Jonathan Salem Baskin Radical Five2008 rewrote not just the tactics, but challenged the very strategies behind our expectations for branding.  It’s time to embrace truly new, radical, dangerous marketing ideas; to blow the whistle on the comfortable myths, easy answers, and digital hocus-pokus that once passed for strategy.  It’s time to come up with a new, collaborative approach to branding.  Author Jonathan Salem Baskin and digital strategist Jeff Molander team up with well-known brands to explore five radical ideas that can deliver more sales, repeat business and true customer loyalty. 

Our hyper-connected customer ecosystem has redefined brands as the real-time aggregation of all the things you do and they do.  Success today isn’t about “out-branding” the competition.  Winning requires authentic, honest relationships with customers and scientific, measurable strategies to drive behavior.  We’re blowing the whistle on the comfortable myths, easy answers and digital hocus-pokus that passes for most marketing strategies.  

Your Audience Wil Learn: 

  • The new model for managing/measuring your brand as a set of behaviors, not mental states 
  • 5 actionable ideas to prompt selling all year long, not just back-load and wait for Holidays 
  • How to justify and incorporate non-functional benefits (think “social media”) into a credible outbound, ROI-focused strategy
  • Tips on re-inventing your Internet search strategy –- reorient “search” to found
  • How to drive sales and leads by applying game modeling to your next marketing campaign

>>> BOOK JEFF and JONATHAN Now for This Talk                             >>> View Jeff’s CREDENTIALS

Save Money & Drive Results with Virtual Trade Shows/Conferences
Virtual worlds, social media and social networking ARE over-hyped but Web-based “virtual trade shows” are becoming an integral piece of successful marketing plans in economically challenged times. This briefing discusses how your business can participate as an attendee, expo booth sponsor or presentation expert and leverage more than the obvious (cost benefits) of virtual conferences. Learn how leading companies are applying their ‘dirt world’ experiential marketing best practices with remarkable success in the digital realm. We will focus on how virtual conferences leverage user experience to go beyond cost-savings in times of belt-tightening. Bring your questions and leave with a roadmap for success.

Key Take-Away: Learn how virtual trade show experiences drive sales and leads… and what payoff you can expect by participating / investing.

>>> BOOK JEFF Now for This Talk                             >>> View Jeff’s CREDENTIALS

Internet marketing keynote speaker Chicago

Content Marketing: Driving Sales & Leads in a Recession
With consumers spending less impulsively it’s time to teach your old Web marketing dog new tricks – literally netting customers by giving them the content they’ve come to love and expect. Customers are hungry for experiences – not just products/services. Leading brands are driving results by transforming into publishers of authentic, trusted content that engages customers on an emotional level. Using the age-old method of storytelling, they’re creating brand evangelists and increasing sales/lead generation in times when competitors are suffering.

Key Take-Away: This talk will show you how to quickly, cost-effectively adopt a content-rooted marketing model that prompts customers to take actions that they’d otherwise not take!

>>> BOOK JEFF Now for This Talk                             >>> View Jeff’s CREDENTIALS


Customer Acquisition 2.0: Driving Profits with Digital Experiences
Just when you thought it was safe to employ mainstream digital marketing strategies an increasing number of hyper-connected customers are changing the game with this thing called “social media.” They’re bypassing strategies like search and email marketing altogether — choosing non-traditional paths to discover (and actively shop for) products and services. Yet the path to success is muddied by “social shopping snake oil” — gobbledygook and jargon being pitched by self-appointed “experts” that would have us believe the Gold Rush is on.  This talk will give you a hype-free look at what’s REALLY driving today’s digital paradigm shift and provide a roadmap for adapting your existing marketing and business models — on your schedule and without the presumption that you MUST invest. Learn how to justify investing in social marketing/shopping/e-commerce and prioritize strategies based on your specific market.

Key Take Away: Learn how to build a business case for or against content and/or social marketing investments. Understand how to publish multi-media content and publications that create experiences… that in turn drive sales/leads.

>>> BOOK JEFF Now for This Talk                             >>> View Jeff’s CREDENTIALS

Web Affiliate Marketing: Driving Efficient Sales and Leads in a Soft Economy
The winds of change are blowing at hurricane force and marketers are under increased pressure to do more with less as consumers reign in spending. Considering their effectiveness, direct response cost-per-action “affiliate” programs are back in vogue yet marketers are challenged to use them efficiently to generate sales and leads. Danger ahead. Affiliates, marketing partners, competitors and competing affiliates are all competing for position in search engines just like you.

Key Take-Away: Learn how to overcome typical affiliate-related challenges and leverage co-opetition to win. You’ll walk away having immediately applicable tactics that are vital to success in economically challenged times and tight budgets.

>>> BOOK JEFF Now for This Talk                             >>> View Jeff’s CREDENTIALS

Collaborative Media in the Enterprise
Remember “Knowledge Management?” Well, it’s being transformed! Social media software is rapidly gaining adoption by businesses interested in harnessing the power of group collaboration. New communications technologies are literally democratizing the creation of value itself. Where is your company in the process? Is there an opportunity and if so where should you invest, why and how? Learn how technology is allowing fundamental changes in human behavior that birth powerful new models of production based on community, collaboration and self-organization. Jeff will show you how hierarchy and control are being challenged by today’s new leaders. Are some your competitors?

Key Take Away:

  • Plan and assess the opportunity for your company: How to decide if “social media” is for your company
  • Choose and measure Key Performance Indicators that measure your success & benchmark
  • Plan and execute everything from blogs to group collaboration — safely!
  • Use best practices to your advantage (we share case studies of superstar pioneers & remarkable return on investment)
  • Identify trends transforming all aspects of corporate communications, product development, customer service and more

>>> BOOK JEFF Now for This Talk                             >>> View Jeff’s CREDENTIALS

Best Practices in Web Lead Generation
Whether you’re looking to increase business-to-business or business-to-consumer lead generation know-how Jeff can help. Online lead generation is making waves across many sectors including education, financial services, automotive and increasingly among locally-focused, small-to-mid sized businesses. Learn how to work successfully on your own, with cost-per-action/affiliate networks, lead aggregators, lead clearinghouses or exchanges… and how to develop the right mix of lead sellers. Jeff will show you how to buy ONLY top quality leads and hold sellers accountable in an environment that has no set standards!

Key Take Away:

  • Improve return on investment — only purchase leads that convert
  • Leverage buyer-side best practices and important industry trends to your advantage
  • Develop the right ’seller mix’ by weighing pros and cons of various lead generation models
  • Boost effectiveness of existing Web-based lead generation programs
  • Integrate new tactics like blogs, RSS feeds, streaming video, wikis and social networks
  • Differentiate between lead sellers, affiliates, networks, exchanges and aggregators

>>> BOOK JEFF Now for This Talk                             >>> View Jeff’s CREDENTIALS

Affiliate Marketing 2.0: Advanced Strategies to Drive Sales & Leads
The direct response, pay-for-performance darling of online marketing… affiliate programs are evolving and brands are challenged to keep pace. Marketers find themselves struggling to balance objectives of their search marketing campaigns with those of competitive affiliate programs. Others are re-thinking the value affiliates contribute or wanting more incremental sales/leads from affiliates. Or maybe you’re hoping to expand into socially-networked “Web 2.0″ or social media affiliate partnerships that leverage tactics like video. We will uncover hidden truths, best practices and war stories based on years of experience. You’ll leave with a list of practical, actionable tips and tricks.

Key Take Away:

  • Create more profitable relationships between marketers, affiliates and affiliate networks
  • Increase the number of incremental sales/leads coming from affiliates
  • Properly attribute leads and transactions using a holistic measurement approach
  • Improve the bottom line profit and return on ad spend by setting new affiliate terms & rules
  • Find easy ways to bring more qualified affiliates into your program and scale your affiliate manager’s efforts

>>> BOOK JEFF Now for This Talk                             >>> View Jeff’s CREDENTIALS

Request more information or call us at    (312) 957-6020   so we can discuss your particular needs and develop a custom program for you and your team or seminar.