Only 10% of Chief Marketers are viewed as
“highly strategic and influential” by corporate leaders.

(source: The CMO Council)

What Molander & Associates Can Do for You

All of our briefings are designed to help identify new opportunities for your brand — ways to achieve goals by identifying new paths.  Together we can…

  • Increase online sales and business leads without increasing costs
  • Make Web marketing more effective, accountable — and, yes, fun
  • Invest in digital “social” strategies that produce provable results/profits

We’ll help you

  • Depend less on Web advertising to create business opportunity
  • Bridge the language and metrics gap between C-suite and marketers to create results
  • Retain & up-sell more customers by discovering hidden motivators
  • Drive provable customer behavior using a credible approach to social marketing
  • Implement performance-based marketing strategies that actually work
  • Integrate:  Everyone participates in the brand promise

We don’t just offer advice.   We deliver business outcomes.  We stand by your side and convince everyone to implement — deliver objectives.  Whether it’s your board, vendors, employees or agencies.

Let’s begin to break down typical “silos” that limit your team’s ability to meet objectives TODAY.

>>> Get Started Driving Behavior or… >>> VIEW Our Consulting/Coaching Packages

Executive Briefings & Workshops

Lead Generation
Business / Enterprise Social Software Roadmap
Content / Social Marketing Action Plan
Affiliate Marketing Growth Plan

Lead Generation

Generate more leads at reduced cost — guaranteed.

We’ll help you:

  • Generate more, higher quality leads at reduced cost
  • Connect Web metrics like conversion and leads to business outcomes like customer lifetime value
  • Improve return on investment — purchase (only) leads that convert
  • Boost effectiveness of existing lead generation programs
  • Stop talking “traffic” and “visitors” and start talking business

Here’s how:

  • Revealing which performance-based lead generation strategies and tactics actually work
  • Developing the right mix of lead sources: lead sellers, affiliates, networks, exchanges and aggregators
  • Integrating new acquisition tactics like blogs, RSS feeds, streaming video, wikis and social networks
  • Leveraging buyer-side best practices and important industry trends to your advantage

We serve business-to-business and business-to-consumer marketers.  Online lead generation is poised for growth across many sectors including education, financial services, automotive and increasingly among locally-focused, small-to-mid sized businesses.

>>> Start Generating LEADS Now


Business / Enterprise Social Software (ESS) Roadmap

How can LinkedIn and/or an internal wiki help your business grow?  How much should you invest in so as to produce a successful business outcome?  How is success defined?  How will you define it?  We will help you JUSTIFY and prioritize the value of “social networks and Web 2.0″ as it pertains to your specific, internally-focused collaborative business goals.  If opportunity exists, we’ll help you apply appropriate tools (video, webinars, podcasts, wikis, blogs, etc.) across marketing, customer service, human resources, research & development and other practice areas.

We’ll help you:

  • Justify investment in “social” strategies and produce needed business outcomes/profits
  • Create accountability: Connect and measure your investment to specific internal business goals
  • Innovate faster using wikis, social networks like Facebook or LinkedIn
  • Secure human-based “knowledge assets” by integrating every practice area (business development, client service, marketing, research/product development and recruiting/human resources processes)
  • Mitigate risk across multiple business disciplines

Here’s how:

  • Adopt and apply collaborative technologies faster by helping decision-makers understand the why and how’s involved using plain English
  • Organize a cross-functional social media team that distributes collaborative media responsibility and results-focused outcomes throughout the organization

>>> ASSESS, PRIORITIZE and PLAN for Collaborative/Social Strategies Now


Content / Social Marketing Action Plan

Increase sales in times of recession by stepping up your dedication to content strategies without spending more.  Together, we’ll discover what’s needed on the inside to better manage “social” activities on the outside.  You’ll understand where to invest your time, how to maximize it and how to show ROI.

We’ll help you:

  • Re-define “brand” as behavior-driven and shared across disciplines
  • Organize: Across departments to create an integrated, results-focused content strategy
  • Invest properly: Define & commit to “social” investments that produce desired outcomes
  • Measure in real time: Assess, plan, apply and measure… learn to manage velocity itself
  • Get accountable: Make all things “social” tie to specific, immediate business goals
  • Increase: Brand loyalty and sales using authoritative and/or entertaining publishing tactics

Get answers to questions like:

  • How many blog posts do you need to post to make the exercise effective?
  • How much effort needs to be invested in your Facebook page to see a return?
  • How will I know if video content is producing desired results?
  • How much ‘engagement’ must you strive to create on Twitter to realize some positive effect?
  • How can I evaluate, cost-justify, staff and plan to exploit the total “content marketing opportunity?”
  • How can I “co-create” safely — achieve harmony with critics, constituent groups and enthusiasts?
  • How can I engage customers/constituent groups by producing authentic, trusted content?

First, we analyze your market, your competition and your business focusing on social media and existing  content.  Then, we paint a picture of what is and what could be.  This will show:

  • Untapped opportunities in the market place
  • Gaps between the market’s wants and your offer
  • Opportunities to profit more from your existing customers

Based on these insights, you will formulate initiatives to better connect your business to the market and capture new profit opportunities.  Not convinced yet?  Check our Jeff Molander’s Content Marketing White Paper (PDF).

The Details:
Feasibility builds your content marketing vision and justifies investment.  We bring departmental leaders together so as to understand existing Web discussions/content (outside and inside communities — like your blog, customer reviews, etc.).  You’ll develop decision-making rationale.  Strategy gives you an action plan for production, syndication and measurement of relevant content using e-mail, podcasts, video shorts, RSS, Web sites, guest blogging, etc.   You’ll also decide on content ownership, co-creation challenges and manage legal issues.  Our workshops assist with implementation — give your team a step-by-step road map for producing and distributing content safely, cost-effectively and with measurable results that drive sales/leads.

As appropriate, you’ll tap into your investors’, employees’, customers’ and other groups’ emotions and desires by creating content that influences and prompts desired behaviors.  Deliver and measure ROI of content via compelling channels (Twitter, Facebook, LinkedIn, blogs, Webinars, podcasts, etc.).

>>> Get Started Driving Behavior


Affiliate Marketing Growth Plan

We’ll help you:

  • Increase your affiliate program’s sales revenue and/or leads
  • Plan and implement your OWN affiliate network if appropriate
  • Generate sales & leads IN-STORE using online affiliates
  • Safely drive sales and leads with “social” affiliates (Twitter, Facebook, video etc.)
  • Align revenue goals with branding and search marketing concerns

We use a phased approach and guarantee results.  First we conduct a Situation Analysis.  Working closely with your team we conduct a Strength, Weakness, Opportunities, Threats analysis based on a complete (search+affiliate) performance marketing Diagnostic.

Next, you receive immediately Actionable Recommendations.  Within a few weeks time we validate and/or provide guidance for adjusting your affiliate channel’s goals, objectives and key performance indicators (KPIs) — like customer lifetime value.  You’ll drive revenue while minding bottom line profit.

Additional benefits can include:

  • Cost cutting: alignment of program management, affiliate and network fee goals with yours
  • Correction of competitive channel cannibalization issues (manage “campaign attribution”)
  • Stop talking “conversion, traffic and visitors” and start applying business metrics to your program
  • Benchmark your strategies against leading retail affiliate programs in U.K. & North America

>>> GROW Your AFFILIATE Program Now

Business Outcomes, Not “Deliverables”

We constantly study, analyze and make recommendations on how to move forward, with whom, when and why — considering your specific challenges.  We coach senior executives to invest wisely and confidently in people, technology and marketing tactics that connect to strategic objectives.

We’ll give you strategies that work because they’re based on what is relevant to your customer, your market, your employees — and because they’re actionable.  We will work with your team to develop new business and marketing systems that create real, tangible business outcomes — guaranteed.

We Stand by Our Work

We always tailor each of our briefings and workshops to your needs and business environment.  Throughout the relationship our team will be available to evaluate, and reevaluate your efforts and recommend new or modified courses of action.  We always bring to bear every tool in our arsenal of products and services.  You always receive the best Molander & Associates has to offer.

Contact us to discuss your company’s goals and determine if one or more of our needs-focused services will meet your objectives.