Jeff Molander is CEO of Molander & Associates Inc. and Principal at The Partner Maker LLC, a partnership management system custom tailored for the online performance (”affiliate”) marketing industry. Since 1997 he has been advising early stage entrepreneurs, investors, agencies, multi-channel retailers and service marketers on digital business strategies. His analysis and recommendations serve to build business cases for investment in digital advertising and media.
Molander cut his performance marketing teeth upon joining up with client Performics Inc. where he helped found and grow the Web marketing services company. Ultimately Performics was acquired ($65 million) by DoubleClick in 2004 and Google Inc. in 2007.
In addition to consulting and public speaking, Molander works along side of some of the brightest stars in digital learning and e-commerce. He is selectively participating on Boards of successful early and mid-staged companies such as recently-acquired, EcomXpo and Calgary-based, Shopster.com. He is recognized as a top five percentile technology & media consultant by Gerson Lehrman Group.
He is a business blogger (ThoughtShapers.com and JeffMolander.com), author, veteran podcaster and a regular, sought-after speaker at a variety of trade conferences and academic functions including ad:tech, the Direct Marketing Association, The National Retail Federation (Shop.org) and Loyola University’s Graduate School of Business. Molander is regularly published in a variety of news, financial services, advertising and marketing journals including Business 2.0, Inc. Magazine, Forbes Small Business, MarketingSherpa, SeekingAlpha.com, Internet Retailer Magazine, Catalog Success Magazine, DM News and is a regular columnist at Target Marketing Magazine.
In 2008, he is slated to release Ignorance Economy, an insider’s exposé on digital advertising and media economics and Paying for Performance, an executive pocket guide to digital performance marketing. He blogs at www.jeffmolander.com, hosts a weekly “experts roundtable” style podcast at and a monthly, private “retailer only” Webinar (also entitled Paying for Performance).